Brand Operations

PostFocus Drone system enables stores to measure marketing KPIs for brands. Stores provide this data to member brands through a reporting portal in accordance with ethical data sharing policies.

Application

Brands apply to join the system and complete the necessary registration process.

Product Integration

Brand reviews their product details through the portal. They set business rules and customize standard reports to align with their workflows.

Autonomous Flight and Data Transfer

After successfully completing its flight plan, the drone returns to its parking area and autonomously performs a safe landing. It then transfers the high-quality photos it captured to the central processing unit.

Image Processing

The photos captured by the drone are thoroughly analyzed by the central processing unit.

Products in the images are identified, front-facing counts and other key performance indicators (KPIs) are calculated and stored in the database.

This powerful database creates comprehensive reports, grouping products by country, region, city, district, and store. As a result, it provides a rich and detailed source for data analytics, making it easier for brands to make strategic decisions.

Reporting

Brand receives reports on store performance through the system and evaluate their marketing strategies. To view detailed reports, please visit the Data Analytics section.